I have initiated and led the launch of Pendo twice in the last year or so, at two different mid-size B2B SaaS companies. At my previous company, I also led the standardization of MixPanel labels, and helped roll out Posthog and LaunchDarkly. The last of those is a feature flag tool, not an analytics tool, but the steps are very similar. 

If you’re interested in bringing a tool like this to your company, then this article is for you.

I’ve broken it down into three parts:

• Part 1: Internal Buy-In & Analysis
• Part 2: Implementation
• Part 3: Rollout

This article contains part 1; parts 2 & 3 have been released in a follow-up article. 

Part 1: Internal Buy-In & Analysis

Start with your manager, and see if there’s any interest in the tool you’d like to bring on

If your manager says spending is frozen for the year, all of the analysis and data in the world (likely) won’t help. 

Assuming there’s at least the possibility that this could happen…

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