Tag: analytics

Launching Analytics (and other) Tools in a B2B SaaS, Parts 2 & 3

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Parts 2 and 3 are Implementation and Rollout. Check out Part 1, Internal Buy-In & Analysis

Part 2: Implementation

Determine what work needs to be done

What does implementation look like? Read (or at least skim) the implementation guide. Determine what you need to do before anyone implements the work.

A common item to figure out for both analytics and feature flag software: what metadata do you need? For example, will you want to analyze (or turn on feature flags) based on user permission? Based on state, or subscription type? Etc. 

Figure out who will do the work and align on requirements

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Screenshot of analytics from Pendo

Launching Analytics (and other) Tools in a B2B SaaS, Part 1

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I have initiated and led the launch of Pendo twice in the last year or so, at two different mid-size B2B SaaS companies. At my previous company, I also led the standardization of MixPanel labels, and helped roll out Posthog and LaunchDarkly. The last of those is a feature flag tool, not an analytics tool, but the steps are very similar. 

If you’re interested in bringing a tool like this to your company, then this article is for you.

I’ve broken it down into three parts:

  • Part 1: Internal Buy-In & Analysis
  • Part 2: Implementation
  • Part 3: Rollout

This article contains part 1; parts 2 & 3 have been released in a follow-up article. 

Part 1: Internal Buy-In & Analysis

Start with your manager, and see if there’s any interest in the tool you’d like to bring on

If your manager says spending is frozen for the year, all of the analysis and data in the world (likely) won’t help. 

Assuming there’s at least the possibility that this could happen…

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